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Social Media and Business Impact
Track Co-chairs:

Gohar KHAN, The University of Waikato, gohar.khan@waikato.ac.nz

Zach LEE, Durham University, zachwylee@gmail.com

Raymond Yiu Keung LAU, City University of Hong Kong, raylau@cityu.edu.hk


Description and Topics of Interest:

Social media refers to the wide range of Internet-based and mobile services (e.g. Facebook, Twitter, Snapchat, Instagram, YouTube) that allow users to participate in online exchanges, contribute user-created contents, or join online communities. Social media has now become a dominant force in online socialization. In business contexts, organizations have also started to embrace social media to facilitate employee collaboration, to connect with past, existing, or potential customers, to engage customers in innovation, and to mine social media data for business intelligence. Increasingly, organizational boundaries blur like in the context of open innovation or value co-creation.

 

Despite the ubiquitous nature of social media use (increasingly in the mobile context), its business impacts of social media (both positive and negative) are not well understood. The aim of this track is to provide a forum for the exchange of innovative research ideas and dissemination of research results related to social media in business context. It also aims to raise awareness in terms of the latest developments in social media, and address the business challenges of using social media. This track is open to all types of research, conceptual, theoretical, analytical, and/or empirical. Examples of possible topics of interest include (but are not limited to):

 


The adoption, usage, and impact of social media in business context
Social media strategies and business models
Enterprise 2.0 and social computing in organizations
Organizational learning and the use of social media
Knowledge management with social media
Crowdsourcing, collective intelligence, collaboration, problem solving with social media
Crowdfunding and social media enhanced financial applications
Social media analytics with big data
Social media analytics theories, concepts, and models.
Collaborative innovation with social media
Social media business strategies
Social commerce and social trading
Social media in marketing and customer relationship management
Dark-side of social media: impact on performance, concentration, attention
Policy, governance, privacy, and security issues related to the use of social media in business context.
   

Best papers accepted by to track will be fast-tracked to Internet Research, an international and
refereed journal that is indexed and abstracted in major databases (e.g., SSCI, SCI, ABI/INFORM Global).


Associate Editors (in alphabetical order)

Alain Chong, University of Nottingham Ningbo, China
Ben Choi, Nanyang Technological University, Singapore
Bobby Swar, Concordia University of Edmonton, Canada
Carmen Leong, The University of New South Wales, England
Chunping Li, Tsinghua University, China
Dickson K.W. Chiu, University of Hong Kong, China
Helena Wenninger, Lancaster University, United Kingdom
Hongki Kim, University of British Columbia, Canada
Jacob Wood, Chungnam National University, South Korea
Jean Lai, Hong Kong Baptist University, China
Kaveh Abhari, San Diego State University, United States
Manar Mohaisen, Korea University, South Korea
Matthias Trier, Copenhagen Business School, Danmark
Md Ileas Pramaniik, City University of Hong Kong, China
Moe Wynn, Queensland University of Technology, Australia
Randy Wong, Hong Kong Baptist University, China
Stuart Dillon, The University of Waikato, New Zealand
Tommy Chan, Hong Kong Baptist University, China
Wei Du, The Renmin University, China
Wenping Zhang, The Renmin University, China
William Wang, The University of Waikato, New Zealand
Xiong Zhang, Beijing Jiaotong University, China
Yi Cai, South China University of Technology, China
Zach Lee, Nottingham University Business School China, China